We believe that today more than ever, seeing and hearing isn’t enough. Instead, it’s the experiences people have that leave a lasting impression and drive them to make a change. The In Group is not only about creating great brand experiences, we’re also about delivering results – whether that is increased sales for your brand or changing the mindset of your customers.
Chris set up The In Group 15 years ago to fill a need in the market for an agency that could deliver better results for product sampling and brand activation campaigns in the FMCG and healthcare industries.
Chris draws on her extensive experience holding senior marketing positions for GSK and Microsoft, as well as running the Australasian healthcare agency Grey Healthcare.
“I get a huge buzz out of seeing campaigns succeed. I enjoy working with our amazingly talented team to develop smart, creative campaigns that deliver results recognised at an international level.”