Maggi had just launched a new range of delicious recipe bases. Getting people to
taste was a key strategy to build demand. To accommodate Covid restrictions, we
designed and ran a contactless INSITE sampling campaign, reaching out to school
staff rooms and facilitated playgroups.
Over 3000 people were given the opportunity to cook with the recipe bases at home
and enter into a photo competition via a QR code. The campaign was very
successful with most people receiving the samples enjoying a delicious Maggi Meal.