Ports of Auckland Round the Bays is New Zealand’s largest fun run event. To maximise Nestle’s gold sponsorship of this event in 2019, The In Group created an unmissable 40m wide fan zone. Our team of energised brand ambassadors gave out over 10,000 samples and engaged the audience with games and activities showcasing Nestle’s well-known brands and commitment to sustainability.
Additional branding and activations were placed throughout the length of the event, including air-advertising, branded flags, branded pillars at half way and Milo cap giveaways. The event ended with a barbeque for almost 300 Nestle staff and their families. The day was a big success delivering impressive exposure and an unbeatable return-on-investment.