Green light for sampling at red light
The importance of trial for many FMCG brands Product trial can be an extremely effective way to drive sales of a new product. It reduces risk of purchase and creates a memorable positive experience. This…
How much do grocery in store demos cost?
One of the most common questions we are asked is “How much will it cost me to do in store demos for my brand?” The is a difficult question to answer off the cuff because…
Product launch ideas – Should I sample?
Product trial is often the key to the successful product launch of an FMCG brand. Product sampling not only alerts your potential customers to the existence of your product – not always easy in a…
How to maximise sales during an in-store demo
It constantly surprises me to see companies investing heavily in running in store demonstrations, but failing to train their in-store demonstrators on how to sell. It is such a lost opportunity! Every year we run…