InField

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What we do InField

Dynamic brand activations at events like roadshows and trade shows, plus one-on-one experiences at malls, on transport, on the street corner – you name it.

The In Group brings your brand to life with attention-grabbing brand activations. Whether it’s stands and activities at big events, product sampling through transport hubs or putting on a show at the beach, we know the sorts of things that make your customers tick. 

Our Work

Here’s a quick look at some of our favourite INFIELD campaigns.

Obela Mall Sampling

Obela challenged The In Group to hand out 6,600 full sized dip samples during red light setting, with a tight lead time of a few days.  With the help of our masked brand ambassadors, some

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Countdown Store Launches

To celebrate the opening or re-opening of dozens of new Countdown stores, The In Group has created customised activations designed to raise awareness of the new stores and engage customers. The activations are designed to

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Countdown Grower Fresh

Countdown uses local producers to supply much of its produce. To raise awareness of this ‘support local’ initiative, The In Group created pop-up Surprise and Delight produce boxes that were displayed near target stores. Customers

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