
Obela Mall Sampling
Obela challenged The In Group to hand out 6,600 full sized dip samples during red light setting, with a tight lead time of a few days. With the help of our masked brand ambassadors, some
Dynamic brand activations at events like roadshows and trade shows, plus one-on-one experiences at malls, on transport, on the street corner – you name it.
The In Group brings your brand to life with attention-grabbing brand activations. Whether it’s stands and activities at big events, product sampling through transport hubs or putting on a show at the beach, we know the sorts of things that make your customers tick.
Here’s a quick look at some of our favourite INFIELD campaigns.
Obela challenged The In Group to hand out 6,600 full sized dip samples during red light setting, with a tight lead time of a few days. With the help of our masked brand ambassadors, some
To celebrate the opening or re-opening of dozens of new Countdown stores, The In Group has created customised activations designed to raise awareness of the new stores and engage customers. The activations are designed to
Countdown uses local producers to supply much of its produce. To raise awareness of this ‘support local’ initiative, The In Group created pop-up Surprise and Delight produce boxes that were displayed near target stores. Customers