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What we do InField

Dynamic brand activations at events like roadshows and trade shows, plus one-on-one experiences at malls, on transport, on the street corner – you name it.

The In Group brings your brand to life with attention-grabbing brand activations. Whether it’s stands and activities at big events, product sampling through transport hubs or putting on a show at the beach, we know the sorts of things that make your customers tick. 

Our Work

Here’s a quick look at some of our favourite INFIELD campaigns.

Countdown Store Launches

To celebrate the opening or re-opening of dozens of new Countdown stores, The In Group has created customised activations designed to raise awareness of the new stores and engage customers. The activations are designed to

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Countdown Grower Fresh

Countdown uses local producers to supply much of its produce. To raise awareness of this ‘support local’ initiative, The In Group created pop-up Surprise and Delight produce boxes that were displayed near target stores. Customers

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Nestle Round The Bays

Ports of Auckland Round the Bays is New Zealand’s largest fun run event. To maximise Nestle’s gold sponsorship of this event in 2019, The In Group created an unmissable 40m wide fan zone. Our team of

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