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What we do InStore

Taste testing, product sampling, sales demonstrations and engaging customer experiences in supermarkets and other retail environments.

The In Group designs and executes industry-leading in-store product demonstration campaigns in supermarkets, petrol stations, liquor stores, pet stores, specialty stores and more. Our extensive FMCG knowledge together with our professional team of brand ambassadors have helped us create globally recognised campaigns, that have built brands and driven sales.

From the big picture to the smallest of details, we take care of it all, so you can take care of business.

Our Work

Here’s a quick look at some of our favourite INSTORE campaigns.

Pop Corners

Bluebird wanted to create impact for their exciting launch of the Pop Corners snack food into the New Zealand market. A strongly branded InStore campaign was needed to get the attention of consumers and drive

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Moet Hennessy

Moet Hennessy distributes quality liquor brands. The challenge we were given was to drive grocery sales of their leading premium European Rose brands: Whispering Angel and Minuty. The In Group created a premium brand presence

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Who doesn’t love Indomie Noodles! Indomie recently launched a new hot and spicy premium noodle range. To support the launch, we ran an in-store sampling campaign targeting noodle lovers in key stores. This was part

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