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What we do InStore

Taste testing, product sampling, sales demonstrations and engaging customer experiences in supermarkets and other retail environments.

Supermarket activations are on hold until we are back to orange traffic light. For ‘red-light friendly’ alternatives to drive your FMCG brand CONTACT us or refer to our INSITE contactless sampling service

The In Group designs and executes industry-leading in-store product demonstration campaigns in supermarkets, petrol stations, liquor stores, pet stores, specialty stores and more. Our extensive FMCG knowledge together with our professional team of brand ambassadors have helped us create globally recognised campaigns, that have built brands and driven sales.

From the big picture to the smallest of details, we take care of it all, so you can take care of business.

Our Work

Here’s a quick look at some of our favourite INSTORE campaigns.

Anchor Protein Plus

Anchor Protein Plus is a popular protein yoghurt produced by Fonterra. To drive sales over a key promotional period, The In Group designed and ran a large scale in-store demonstration campaign designed to showcase the

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Starbucks Coffee R&G

Starbucks has recently launched into the retail market in association with Nestle. To drive trial, consideration and purchase, The In Group has run a range of in-store demonstration campaigns. Different approaches have been trialled and

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Uncle Tobys Delicious Blends

Running tastings for porridge is not easy! Nobody wants to eat cold porridge or porridge that is too thick or too thin. Over the years working with Uncle Tobys, The In Group has perfected the

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