Green light for sampling at red light
The importance of trial for many FMCG brands Product trial can be an extremely effective way to drive sales of a new product. It reduces risk of purchase and creates a memorable positive experience. This…
How to maximise sales during an in-store demo
It constantly surprises me to see companies investing heavily in running in store demonstrations, but failing to train their in-store demonstrators on how to sell. It is such a lost opportunity! Every year we run…