What we do InSite

With access to over 5,000 businesses, clubs, organisations and waiting rooms, our mass sampling service reaches your customers where they live, work and play.

Exclusive to The In Group, our INSITE offering delivers cost-effective, mass sampling reach to your target audience through our unique network of sites. This includes hard-to-reach locations such as hair salons, lunchrooms. mums’ groups, gyms and dog groomers. This also includes our INWAITING offering, with access to over 2,500 medical waiting rooms.

Our Work

Here’s a quick look at some of our favourite INSITE campaigns.


Adventuros is a fun, popular dog treat brand made by Purina. They are super tasty, so trial was identified as a key strategy to drive sales. To get large numbers of samples and coupons out

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Bref Blue Active

How do you quickly get 31,000 samples of an in-toilet cleaner in the hands of house-hold shoppers for less than $1 per unit? The In Group worked with Briscoes to run a gift-with-purchase campaign delivering

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Mother Earth inSite Sampling

Mother Earth were launching their new range of Wellbeing Bars – the perfect snack for health conscious New Zealanders. To get people tasting, The In Group ran an INSITE sampling campaign to reach target consumers.

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Checkout our top 10 most popular INSITE locations!