Category Archives: InStore

One of the most common questions we are asked is “How much will it cost me to do in store demos for my brand?” The is a difficult question to answer off the cuff because…

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Product trial is often the key to the successful product launch of an FMCG brand. Product sampling not only alerts your potential customers to the existence of your product – not always easy in a…

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It constantly surprises me to see companies investing heavily in running in store demonstrations, but failing to train their in-store demonstrators on how to sell. It is such a lost opportunity! Every year we run…

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