Beneful Bark in the Pool

Following on from running a successful roadshow of dog park events for Purina, The In Group took dog-experiential to the next level with ‘Beneful Bark in the Pool’. Swimming pools around the country were convinced to open their doors to dogs-only on their last day of the summer season. The In Group helped thousands of dog owners and their pets have a great time, gave out product samples and generated fantastic social and ATL media coverage.

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