Boss Coffee

The famous Suntory Boss coffee was launching into New Zealand. To quickly drive trial and purchase of this RTD coffee, we recruited 50 of our inSite business to participate in a sampling campaign. All of the selected businesses had high reach to the target audience and agreed to provide the samples chilled to staff on a specified date.  In one week, 6000 staff members were delighted to receive a free icy cold coffee to enjoy with their colleagues.

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