Milo Protein Cereal Rowing

Milo Protein Cereal is a high protein cereal ideal for active people. The In Group brokered a deal with Rowing NZ to access the premier school rowing event of the year, The Maadi Cup. Brand ambassadors gave out samples of the Cereal to all the rowers and their families. The campaign was amplified by advertising on the large screen at the event, edms to parents and advertising on the live-streaming RowIT website. 

Similar works

Acton The Ak Food Show

Countdown Summer Activation

CordBank Baby Shows