Sensodyne Range GSK

Sensodyne is the leading toothpaste for the treatment and prevention of sensitive teeth. To help more customers understand the benefits of Sensodyne and drive sales, The In Group trained a team of brand ambassadors to become Sensodyne experts and used a branded standee and coupons to drive sales. The In Group delivered well above KPIs. The campaign was large, requiring mass scale execution and logistics to ensure the campaign was executed seamlessly, on budget and on time.