Challenge: Reach 50,000 people with CHILLED samples of the new Nescafe RTDs during the Auckland Covid lockdown within a very tight lead time and delivery window.
Solution: We tapped into our INSITE databases and signed up 160 university and school staff rooms, businesses, and hair salons – all outside Auckland – to sample the chilled samples to their staff and clients. Samples were all distributed within a 3-week period and all sites put up advertising provided. Job done!
