Purina One – Groomer Sampling

How do you reach owners of small dogs with a new range of dog food? The In Group has developed a community of dog groomers that are happy to offer approved quality dog food samples to their clients. Over 70% of dogs attending dog groomers are small, so this was a smart way for Purina to reach a very targeted group of potential customers with the new Purina One Small Dog products and coupons. Many happy customers – furry and non-furry! 

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