Uncle Tobys wanted people to experience their new Delicious Blends Oats range cold as overnight oats. As INSTORE sampling was off the table due to Covid, we did a quick pivot and designed a mass sampling campaign via locations on our INSITE databases. 158 X business lunchrooms and school staff rooms participated.
17,500 people received a full-size box of Uncle Tobys Delicious Blends, and a photo competition pack. The oats were extremely popular with a large number sending in great photos of their overnight oats.