Uncle Tobys Bircher Breakies

Uncle Tobys wanted people to experience their new Delicious Blends Oats range cold as overnight oats. As INSTORE sampling was off the table due to Covid, we did a quick pivot and designed a mass sampling campaign via locations on our INSITE databases. 158 X business lunchrooms and school staff rooms participated.

17,500 people received a full-size box of Uncle Tobys Delicious Blends, and a photo competition pack. The oats were extremely popular with a large number sending in great photos of their overnight oats.

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